The Brand Size-Up, built entirely for your brand. An expert read of what you're doing, what you're missing, and the first steps to take right now. Not useful? We revise once, or refund you.
Three brands. Three signals they couldn't see from the inside.
Each sensed something was off but couldn't get the right angle on it. Here's what an outside read caught, with the number behind it.
Seven service lines, and a worry that families couldn't tell them apart. It reads like a clarity problem.
Clarity scored 45%. Differentiation scored 35%. That was the real gap. Every regional peer owned a clear position. This one owned none of its own.
A full-lifespan partnership, from early childhood through independent adulthood. A territory none of the peers had named.
First to invent its category, but feeling out-shouted by a better-funded newcomer moving onto its own shelf.
Differentiation scored 40%. Not because the brand lacks an edge, but because it owns the rarest one and tells it nowhere. The founder, the founding year, the category-first story, all missing from the very page built to carry them.
Own the story you earned. You were first, so say so, on every surface. The one asset a competitor's money can't buy is the one you're leaving off the page.
A 30-year company that felt invisible. The instinct was simple: fix the website.
Availability scored 30%, but the real story was structural. The company both distributes other brands and builds its own, and had never named that dual role. Few competitors sit in both seats.
Lead with the dual role: a company that both curates and creates, claiming ground a single-lane competitor can't.
Real brands, anonymized. Each was a cold run with no insider input. That's the point.
Why can't I just prompt this?
Because the Brand Size-Up isn't a chat window. It's an expert strategy engine run on your brand, your market, your buyers, category signals, and any internal materials you choose to share, against a proprietary knowledge base built from 17 years in the industry. Then it's personally reviewed and revised before it reaches you.
Describes what it can see.
- Summarizes what your website already says.
- Hallucinates competitors, stats, and quotes that sound right, with nothing to check them against.
- Gives the average answer for your category.
- Has never sat across the desk from a buyer.
Diagnoses what you can't.
- Powered by Slant's own proprietary, curated strategy engine, then checked against public market evidence. Not a raw web scrape, not a generic prompt.
- 240+ concepts, methods, and frameworks wired by 5,000+ connections
- Distilled from 80+ books, articles, courses, and case studies
- The field's best thinkers: Rumelt, Dunford, Christensen, Neumeier, Wheeler, Sharp, Aaker, Binet & Field
- Sharpened by 17 years building brands
- Discovers the market whitespace you could step into.
- Every external fact is mapped to a source in a dedicated appendix, with dates. Every strategic read is grounded in evidence and marked with a confidence level. Verification over vibes.
- The one insight isn't pulled, it's earned. We generate competing insights across different structural types and make them fight; only the one that survives the evidence and a cross-model red-team makes the deck.
- Brady personally reviews and revises every deck before it ships.
It even tells you what to fix this week.
The Brand Size-Up · Sample · 2026One slide of twenty-two. The audit names which five are yours.
We founded Moon Cheese.
We ran its sales and marketing for nearly ten years. From a Ziploc bag of crunchy cheese to full national distribution across the US and Canada. Every Starbucks in North America. Costco, Kroger, Target, Safeway, Whole Foods, and more.
When it later slipped, we were the ones called back to turn it around. That’s the eye Brand Size-Up brings to yours.
When it later slipped, we were the ones called back to turn it around. That's the eye Brand Size-Up brings to yours.
If something about your brand strategy feels uncertain, your audience is already feeling it. Brand Size-Up gives you an expert diagnosis of exactly why, and what to do about it.
What's in the deck. And where it goes.
Built for consumer brands first (CPG, food, beverage, retail), where the shelf is crowded and a buyer decides in four seconds. The same lens adapts to SaaS, B2B, sports, or a nonprofit when the brand problem is visible from the outside. If you have a brand, we can size it up. Most brand-strategy engagements start in the thousands. This is the $499 way in.
Six-dimension scorecard
Every dimension scored as a percentage of potential leveraged, with evidence.
Competitive landscape
Three to five direct competitors plotted on a positioning map, with a voice and visual read.
Where you could win
The whitespace your category isn't claiming yet.
The one insight
The single reframe that changes how you see your own brand.
A designed Slant deck
Built to print, present, or pass to the board to get the next move approved.
Plus five or six quick wins, three positioning paths, a visual-identity assessment, and a source appendix that maps every claim to its source, with dates and confidence.